news ANALYSIS
Discover and Eazy join to grow cardholder acceptance
G
lobal digital bank and payments company Discover has signed an agreement with Eazy Financial Services to expand acceptance for both company’s cardholders. Discover, Diners Club International, and network alliance cardholders will now be able to use their card at 95% of POS merchants and 100% of ATMs in Bahrain.
Once Eazy Financial begins issuing its first national cards, customers will gain access to the Discover Global Network and be able to make transactions at more than 50 million merchants in more than 200 countries and territories.
This partnership is Discover’s second network alliance signed in the past year in Bahrain and will grow acceptance to almost 100% for Discover Global Network cardholders transacting in the country. It is also the sixth alliance agreement Discover has signed in the Middle East and North Africa region.
“Continually growing acceptance in this area will benefit all of the cardholders of our regional partners,” said Matt Sloan, VP of international markets at Discover. “Eazy Financial has a strong footprint in the country and working together will provide its cardholders a strong card product.”
Eazy Financial Services founder, MD and CEO Nayef Tawfeeq Al Alawi added: “This partnership with Discover empowers Eazy with the quickest, most effective way to re-engineer its business strategies. Discover shall provide Eazy with significant customer acquisition opportunities, and serve as an important brand investment for Eazy and its customers, serving them with trustable, secured and unified Global Card Acceptance.”
The Discover Global Network has more than 50 million merchant acceptance locations and 2 million ATM and cash access locations around the world. It includes the Discover Network, Diners Club International, Pulse and more than 20 alliance partner networks worldwide.
21 May 2021